Follow Up Letter for Past Customers - Why and How to Write It
By Ladan Lashkari
Following up with your past customers is a proven way to make a lot of extra sales. You can simply write a promotional offer about one of your other products in the form of a follow up letter, and then send it to your customers email list.
Since your customers have already done business with you and like and trust you, they are more likely to buy something from you again. That's why selling to your previous customers is much easier and more cost effective than gaining new customers.
Email marketing is the easiest, fastest, and most affordable way to follow up with your customers. The cost of sending email letters is zero. You can also automate 95% of your email marketing campaign and follow up system to save a lot of time.
Writing a follow up email letter is not rocket science. Simply explain some of the most important benefits of your product and then provide your customers with a link to your online sales letter to learn more.
All of us receive some promotional emails every now and then. Some of them are very powerful, while others are poorly written and boring.
If you save effective email messages that you receive on your computer, soon you'll have a collection of sample killer follow up messages to learn from. Read them carefully to discover their secrets to success, and then use that formula for your own follow up messages.
To your success!
About The Author: Ladan Lashkari is a respected Internet marketing expert, and the owner of http://www.FreeNewsletterIdeas.com/ where you'll find free newsletter templates, creative newsletter ideas, honest reviews, and helpful resources to start your own highly profitable email marketing campaign.
Article Source: http://EzineArticles.com/